Products for babies, supplements, health, personal care, pharmaceuticals, health and nutrition are available under the brand name Himalayan. The company was started by a couple in 1990 as a supplement and health care manufacturer.
Know About Their Marketing Strategy
A distinctive and effective marketing strategy is adopted by the Himalayan. There are different advertising strategies that are used depending on the target audience. For example, children’s product products are advertised with a child-friendly and positive marketing strategy. The products are also promoted with a positive and caring approach for the environment.
In order to reach more people with better marketing mix, the Himalaya Herbal incorporates various elements. The ingredients used for manufacturing of these products are quite expensive. Hence, it is not possible to mass produce the products, but make sure to promote them through effective marketing strategy. This helps to ensure higher returns and at the same time also promotes awareness about the brand.
Unique Multi-staging Process
Himalaya uses a unique multi-staging process to manufacture herbal products. The herbal extracts are collected from selected high altitude locations of India and are used to manufacture different health and dietary supplements. These supplements have a unique composition that has a soothing effect on the body. The multi-staging process ensures the right medicinal effects on the human body and thus enabling the company to create a wide range of products for different groups of people.
When it comes to the pricing strategy of this product, the approach is different from most of the other Himalayan Herbal products. This is because the Himalayan Herbal products do not incorporate marketing and branding techniques. Hence, they remain unique and do not look like any other product in the market. Instead of including such marketing strategies, the focus is on creating awareness about the product and the quality of the ingredients in the product.
Proper Positioning Is Very Important
One important thing to note here is that proper positioning is very important. It is very difficult to manufacture an effective herbal product if you fail to place it in the right area. In case of Himalaya, it is important to note that the product can be positioned near the mountains. However, one should also avoid any sort of direct contact with the climatic conditions and should avoid coming in direct contact with water, mud and rocks. Otherwise, the positioning will be ineffective and may prove futile.
Once the positioning is done, it is important to get the message across about the product to the right audience. For example, in the case of Himalaya, it should be mentioned where the customer can buy the product directly from the company or through a catalogue. A separate catalogue can also be prepared and maintained to explain the features of the products and the procedures to manufacture them. Another important aspect is the marketing plan. A good marketing plan includes a detailed description of the process and marketing strategy of the company and the importance given to customer support.
The other important thing that the Himalaya herbal supplement manufacturing company should be able to provide is a quality check. Any body can manufacture anything in the market but if it does not possess quality standards, then how will people take it seriously? You must never believe on a company that does not provide quality control. The herbal supplements should be able to provide you the best quality medicine at a reasonable price. Otherwise, you can consider purchasing the medicine from some other company. If possible, you can also get in touch with the manufacturer and ask him/her about the best ways to improve the quality of the medicine.